GPS for Enterprises is a simple but effective brainstorming method to generate ideas. In a group, you can explore ways in which your company, school or association can react to future trends and developments. This way you use the creative potential of not only your own company, but others as well to maximise your best ideas for the future.
How does it work?
GPS for Enterprises brings together a group of 10 to 12 people. It is best to mix people from different areas: directors, supply clerks, HR managers, secretaries…Preferably, external people such as clients, suppliers and experts that know your sector should attend as well. They normally are able to give a different perspective.
In the group, you explore how you and your organisation react to a number of trends and developments listed on the GPS board.
Can you launch new products or services on the market? Can you improve your marketing approach? Introduce new processes? Develop a new business model?
A GPS session consists of 3 rounds
- Round 1: generating ideas. In pairs, people come up with ideas about the trends and developments listed on the board.
- Round 2: selecting ideas. The group selects the best ideas.
- Round 3: expanding ideas. Working in small groups, participants will expand the best ideas and create a project card file.
After the session, it is best to write a report. This way, participants can take some time to think about the GPS session – making sure that none of those ‘great ideas” got left behind and confirming that the selected ideas were actually the best ones.
A typical GPS session lasts between 2.5 and 3 hours. Most companies set aside half a day for a session. At the end of three hours, you will have a list of ideas, a rough selection of the better ideas, and several of the best ideas worked out in more detail.
In the handbook you will find more info on how to set up your own GPS session, as well as usefull trends, tips to generate ideas and several brainstorming techniques.